The Travel Bug
Reach the travellers steering the conversation
Canadian travellers look to The Globe for vital insights on turning their dreams of a getaway into reality. Join us in helping them navigate the road ahead.
Reach 3.9M travel intenders
with The Globe
65%
more likely to have taken 3+ domestic trips/past 12 months
Source: Vividata SCC Fall 2025, National, A18+, Globe Print/Digital Weekly
34%
more likely to stay in luxury hotels
Source: Vividata SCC Fall 2025, National, A18+, Globe Print/Digital Weekly
24%
more likely to take ski vacations
Source: Vividata SCC Fall 2025, National, A18+, Globe Print/Digital Weekly
Turnkey marketing opportunities that matter.
Gain targeted access to your ideal audiences with The Globe’s engaging editorial and advertorial features, series, and reports.
We provide a range of formats to reach and exceed your objectives with, flexible pricing options, contextual alignment and world-class editorials.
Upcoming Travel opportunities
Opportunities
PET HEALTH CANADA
Through expert insights and inspiring stories, Pet Health Canada connects advertisers with engaged “pet parents” and the professionals and products guiding their choices.
Monday, September 14
October 13, 2026
October 19, 2026
KEEP IT CANADIAN:
NationalKeep it Canadian offers advertisers a trusted platform to connect with Globe readers seeking Canadian-made products, homegrown expertise and uniquely Canadian experiences
Thursday, September 17
October 8, 2026
October 22, 2026
CRUISES
NationalPublished monthly, The Cruises report series will capture attention and inspire Cruise vacationing among The Globe’s travel-savvy audience.
Wednesday, October 7
November 4, 2026
November 11, 2026
EUROPE 2026
NationalThe Globe and Mail’s Europe 2026 special report will inspire readers with fresh ideas and insights for planning their next journey abroad.
Wednesday, October 14
November 11, 2026
November 18, 2026
EXPLORE ONTARIO
NationalThe Globe and Mail’s Explore Ontario: December Holiday Edition guides readers to the events, attractions, destinations, and experiences that make December one of the most vibrant times of the year.
Wednesday, October 21
November 11, 2026
November 18, 2026
Case Study
Bringing Alberta home
Globe Content Studio partnered with local Albertan artists to create works exploring the province’s beauty. The result was a campaign of diverse voices that brought Alberta directly to people’s homes. The Art of Winter campaign delivered over ninety-thousand social engagements and overachieved on page view commitment by 245%.
