Be where important
conversations have impact
Access 18.6 million Canadians across our platforms 1
#1 reach to business decision makers
Our audience is responsible for over $100 billion of purchase influence 2
#1 reach to high-income households
We are 49% more likely to attract affluent Canadians with an HHI of $200k+ 2
#1 reach to high net-worth Canadians
Our audience has over $ 1 trillionin investable assets 2
- Source: Overall monthly reach figure derived from internal calculations to factor-out Population is based on Vividata Fall 2025, Adults 18+ Print: Vividata Fall 2025 Monthly Reach/Frequency; Digital: Comscore Media Metrix Multi-Platform, Jul-Sep 2025 (Q3) Average, Adults 18+
- Vividata SCC Fall 2025, A18+, Globe weekly print/digital readers
57%
of Globe readers noticed an ad in a printed newspaper or newspaper website/app in the past week
Source: Vividata SCC Fall 2025, A18+, Globe weekly print/digital readers
56%
of Canadians trust The Globe and Mail for news – more than any other national newspaper
Source: Reuters Institute Digital News Report 2025
65%
more likely to attract Under-45s with a HHI of $200k+
Source: Vividata SCC Fall 2025, A18+, Globe weekly print/digital readers
REACH menu stat
We reach over 66% of Canadians across our platforms
Reach that matters
We engage with 18.6 million ambitious Canadians every month across our network. Be where important conversations are happening.
Source: Overall monthly reach figure derived from Globe calculations to factor-out duplication. Vividata SCC Fall 2025, A18+, Print: Vividata SCC Fall 2025 Monthly Reach/Frequency, Digital: Comscore Media Metrix Multi-Platform, Jul-Sep 2025 (Q3) Average, A18+
Tap into the power of
The Globe and Mail’s network
The Globe and Mail’s network gives brands exclusive access to advertising inventory across Canada’s most trusted and influential news, business, and lifestyle sites. We bring together world-class publishers like CNN, The Guardian, and The Wall Street Journal into one powerful, brand-safe network – connecting your brand to the right audiences, in the right contexts, at unmatched scale.
With a single buy, our network gives you access to 18.6 million Canadians, all managed through one partner: The Globe and Mail Advertising.
Source: Comscore Media Metrix Multi-Platform, Desktop and Mobile, Jul-Sept (Q3) 2025 Average, A18+.
The #1 Canadian national newspaper site
The Globe and Mail reaches close to 7.1 million Canadians online (21.8% reach)
Source: Comscore Media Metrix Multi-Platform, Jul-Sep 2025 (Q3) Average
Our network reaches 3 in 5 business decisions makers
The leaders of today and tomorrow
63%
reach of business decision-makers across network sites
Source: Comscore Plan Metrix Multi-Platform, June 2025, A18+
67%
reach of MOPEs across network sites
Source: Comscore Plan Metrix Multi-Platform, June 2025, A18+
69%
reach of senior managers/owners across network sites
Source: Comscore Plan Metrix Multi-Platform, June 2025, A18+
Report on Business magazine is the trusted source for business leaders and ambitious Canadians making a difference.
With a monthly readership of 2.9 million across print / digital, Report on Business is the premier magazine for leaders across industries, corporations, start-ups, and small businesses. Connect with the Canadian leaders and the next generation driving the economy forward.
2.9M
High Value Readers
Print/Digital
C-Suite
2.2X more likely to be
C-Suite executives
Decision
Makers
91% more likely to be
business decision makers
Source: Vividata SCC Fall 2025, Adults 18+, ROB Magazine print/digital readers
Premium
readership
836,000 (Avg. Issue Print Readership)
Higher
incomes
69% more likely to have a HHI of $200K+
74% more likely to have a PI of $100K+
Luxury
consumers
Our readers are 2.2x more likely to enjoy living a lifestyle that impresses others
Active
car buyers
Our readers are 90% more likely to plan on purchasing a vehicle (next 12 months)
Source: Source: Vividata SCC Fall 2025, National, A18+. The Globe and Mail Style Magazine average issue readership.
The Globe reaches nearly 1 in 3 Canadians
planning to buy EVs
29%
reach of Canadians who plan to buy/lease an EV in the next 12 months
Source: Vividata SCC Fall 2025, National, Adults 18+, Globe Weekly Print/Digital.
42%
of our network’s visitors prefer to buy/drive brand new cars
Source: Comscore Plan Metrix Multi-Platform, September 2025, A18+, National,
30%
of our network’s visitors prefer driving a luxury vehicle
Source: Comscore Plan Metrix Multi-Platform, September 2025, A18+, National,
Our network reaches 3 in 5 business decisions makers
The leaders of today and tomorrow
63%
reach of business decision-makers across network sites
Source: Comscore Plan Metrix Multi-Platform, June 2025, A18+
67%
reach of MOPEs across network sites
Source: Comscore Plan Metrix Multi-Platform, June 2025, A18+
69%
reach of senior managers/owners across network sites
Source: Comscore Plan Metrix Multi-Platform, June 2025, A18+
Extend your reach of education prospects with
The Globe and Mail’s network
73%
reach of parents with children aged 12 – 17 across network sites
Source: Comscore Plan Metrix Multi-Platform, National, A18+, June 2025.
68%
reach of those with a bachelor’s degree or higher across network sites
Source: Comscore Plan Metrix Multi-Platform, National, A18+, June 2025.
74%
reach of donors to alumni/educational institutions across network sites
Source: Comscore Plan Metrix Multi-Platform, National, A18+, June 2025.
The Globe connects you to an affluent audience of investors
30%
more likely to have investable assets of $500K+
Source: Vividata SCC Fall 2025, National, Adults 18+, Globe Weekly Print/Digital
53%
more likely to make 10+ trades/month
Source: Vividata SCC Fall 2025, National, Adults 18+, Globe Weekly Print/Digital
49%
more likely to have HHI of $200K+
Source: Vividata SCC Fall 2025, National, Adults 18+, Globe Weekly Print/Digital
Target philanthropists with The Globe
36%
more likely to have purchased a ticket for a charity lottery/past 12 mos.
Source: Vividata SCC Fall 2025, National, A18+, Globe Print/Digital Weekly.
48%
more likely to plan on increasing the amount they donate in the next 12 mos.
Source: Vividata SCC Fall 2025, National, 18+, Globe Print/Digital Weekly, based on donations to Canadian Organizations/Foundations.
Reach fashion mavens with The Globe
43%
more likely to keep up with the current fashion trends
Source: Vividata SCC Fall 2025, National, A18+, Globe Print/Digital Weekly
56%
more likely to have purchased a watch in the past year
Source: Vividata SCC Fall 2025, National, A18+, Globe Print/Digital Weekly
49%
more likely to have purchased a watch in the past year
Source: Vividata SCC Fall 2025, National, A18+, Globe Print/Digital Weekly
The Globe connects you to a targeted
audience of real estate enthusiasts
40%
more likely to plan on buying/selling a home in the next 12 months
Source: Vividata SCC Fall 2025, National, Adults 18+, Globe Weekly Print/Digital
64%
more likely to own investment properties
Source: Vividata SCC Fall 2025, National, Adults 18+, Globe Weekly Print/Digital
65%
more likely to attract under-45s with HHI $200K+
Source: Vividata SCC Fall 2025, National, Adults 18+, Globe Weekly Print/Digital
Reach 3.9M travel intenders
with The Globe
65%
more likely to have taken 3+ domestic trips/past 12 months
Source: Vividata SCC Fall 2025, National, A18+, Globe Print/Digital Weekly
34%
more likely to stay in luxury hotels
Source: Vividata SCC Fall 2025, National, A18+, Globe Print/Digital Weekly
24%
more likely to take ski vacations
Source: Vividata SCC Fall 2025, National, A18+, Globe Print/Digital Weekly
