Our data fuels audience
targeting and unlocks
marketing insights.
Be where important
conversations have impact
Access 18.6 million Canadians across our platforms 1
#1 reach to business decision makers
Our audience is responsible for over $100 billion of purchase influence 2
#1 reach to high-income households
We are 49% more likely to attract affluent Canadians with an HHI of $200k+ 2
#1 reach to high net-worth Canadians
Our audience has over $ 1 trillionin investable assets 2
- Source: Overall monthly reach figure derived from internal calculations to factor-out Population is based on Vividata Fall 2025, Adults 18+ Print: Vividata Fall 2025 Monthly Reach/Frequency; Digital: Comscore Media Metrix Multi-Platform, Jul-Sep 2025 (Q3) Average, Adults 18+
- Vividata SCC Fall 2025, A18+, Globe weekly print/digital readers
Influence built on trust.
The Globe and Mail is uniquely influential across social, business and political life. It’s why we are an essential resource for engaged Canadians at a time when quality journalism is needed more than ever.
This is Secret Canada.
Explore the investigative series and data.
Influence when and where it matters
The leaders of today and tomorrow
57%
of Globe readers noticed an ad in a printed newspaper or newspaper website/app in the past week
Source: Vividata SCC Fall 2025, A18+, Globe weekly print/digital readers
56%
of Canadians trust The Globe and Mail for news – more than any other national newspaper
Source: Reuters Institute Digital News Report 2025
65%
more likely to attract Under-45s with a HHI of $200k+
Source: Vividata SCC Fall 2025, A18+, Globe weekly print/digital readers
Connect to your
audience and reach
more ambitious Canadians.
Explore our creative, data and reach capabilities
Content Studio elevates brands and engages audiences with journalistic storytelling, delivering bespoke sponsorship programs made to drive impact and help you reach your goals.
Data Intelligence
Our data intelligence engine takes exclusive data on ambitious Canadians and turns it into actionable insights so you can expand your reach with confidence.
The Globe and Mail network
Connect with millions of influential Canadians through The Globe and Mail’s network of the top news, business, and lifestyle sites.
